Retail Media Portal - Turn Your Portal into a Profitable Platform
For companies that want to monetize their audience and transform their portal into a highly targeted advertising channel.
The Key to Success is Personalization and Segmentation
A Retail Media Portal needs to be able to first efficiently engage its users.
With high engagement, it is possible to better understand the audience to segment them and then show personalized ads, which will generate many more conversions. Therefore, it is valuable for the user and the advertiser.
Retail Media Portal Features
Create a dynamic and highly profitable portal:
Integrated ad platform: banner ads, native ads, sponsored videos and more.
Autonomous ad management: advertisers can create and manage campaigns directly.
Advanced targeting: ad recommendations based on user behavior and profile.
Real-time reporting and metrics: comprehensive dashboards for performance monitoring.
SEO and responsiveness: to ensure organic reach and better usability.
Evolve into a complete ecosystem of content and community:
Content Management System (CMS): Easily manage blogs, pages and editorial content.
Experience Personalization: Recommend content and ads based on user interests.
Community and Logged-in Area: Create an interactive environment, encouraging engagement.
CRM and ERP Integration: Connect your marketing and sales strategy.
Multi-site and multi-language: Expand your audience without barriers.
Go beyond and create a constantly evolving digital ecosystem
Integrated App
Extend your organization's digital presence with a customized application that's fully integrated into your portal.
Advanced Analytics
Discover how users interact with your portal and optimize the experience based on real data.
Integrations with External Systems, CRM and ERP
Create intelligent connections between your portal and your internal systems to streamline your workflow.
BI (Business Intelligence)
Transform data into strategic insights and maximize the return on advertising campaigns.
Chatbot and Virtual Assistant
Offer agile, automated service to improve user retention and engagement.
Automation and AI
Implement automated flows that optimize advertising processes and boost results.
Ready to take the next step?
Talk to an expert
Discover how the Retail Media Portal can transform your digital strategy and generate new revenue.
Request a POC
Test the Retail Media Portal with a Proof of Concept and see the results in real time.
Schedule a demo
Explore all the features and see how to make your portal more profitable.
Frequently Asked Questions
What is the Retail Media Portal and who is it for?
Retail Media Portal is a SaaS solution designed for companies with niche audiences who want to monetize their portals through targeted and personalized ads.
Can advertisers manage their own ads?
Yes, the system allows advertisers to create, segment and monitor their campaigns with complete autonomy.
How does ad targeting work?
Segmentation occurs based on user behavior, the content they consume and their profile data.
What types of ads can be used?
The portal supports banners, native ads, sponsored videos and other digital advertising formats.
Does the portal offer performance reporting for advertisers?
Yes, advertisers have access to comprehensive dashboards to track KPIs and optimize campaigns.
Is the portal compatible with CRM and ERP?
Yes, it integrates with CRM and ERP systems for a streamlined workflow.