Discover how Simplify transformed the digital communication of a multinational mining company with a custom portal, efficient workflows, and geolocation-based segmentation.
To address these demands, Simplify developed a custom portal that combined flexibility, automation, and personalization.
1. Country-Specific Approval Workflows
We implemented an approval workflow system, ensuring that every piece of content or page created went through a review before being published. This allowed the communication team in each country to tailor the information to their specific audience while maintaining compliance with the company’s global guidelines.
2. No-Code and Low-Code Tools
To provide autonomy to the communication team, we utilized no-code and low-code tools that enabled the creation of new pages, posts, and content updates without the need for coding. This significantly accelerated the response time for new campaigns and updates, reducing dependence on the technical team.
3. Content Segmentation and Geolocation
Using advanced geolocation features, we segmented the portal content according to the users' location. This allowed the portal to display country-specific information, such as regulations, local updates, and regional campaigns, offering a personalized experience for each employee, partner, or client.
4. Restricted Access and Customization by User Profiles
We implemented customized access levels for different user profiles, ensuring that only authorized individuals could view or edit specific content. This was essential for the portal’s security and efficiency, guaranteeing that each team had the right tools without compromising the system’s integrity.
To address these demands, Simplify developed a custom portal that combined flexibility, automation, and personalization.
1. Country-Specific Approval Workflows
We implemented an approval workflow system, ensuring that every piece of content or page created went through a review before being published. This allowed the communication team in each country to tailor the information to their specific audience while maintaining compliance with the company’s global guidelines.
2. No-Code and Low-Code Tools
To provide autonomy to the communication team, we utilized no-code and low-code tools that enabled the creation of new pages, posts, and content updates without the need for coding. This significantly accelerated the response time for new campaigns and updates, reducing dependence on the technical team.
3. Content Segmentation and Geolocation
Using advanced geolocation features, we segmented the portal content according to the users' location. This allowed the portal to display country-specific information, such as regulations, local updates, and regional campaigns, offering a personalized experience for each employee, partner, or client.
4. Restricted Access and Customization by User Profiles
We implemented customized access levels for different user profiles, ensuring that only authorized individuals could view or edit specific content. This was essential for the portal’s security and efficiency, guaranteeing that each team had the right tools without compromising the system’s integrity.
Simplify faced the challenge of developing a corporate portal for a multinational mining company, with operations in various countries and the need to manage localized content and restricted access. The goal was to give the communication team complete autonomy, allowing them to manage content and pages swiftly without depending on the technical team.
To meet this demand, we implemented a robust solution with approval workflows, content segmentation by geolocation, and no/low-code tools, ensuring communication flowed efficiently, and each country could adapt the information to its regional needs.
Results: Increased Efficiency and Agility in Communication
With the new portal, the multinational mining company significantly reduced the time required to approve and publish new content, especially in regional markets. The communication team now has full autonomy, and the use of no-code tools allows updates to be made quickly and effectively, without overloading the IT team.
Moreover, the content segmentation based on user location provided a more relevant experience for each employee, partner, or client, improving both internal and external communication engagement.
Conclusion
This success story demonstrates how Simplify can transform the digital communication of large corporations, offering autonomy and flexibility through customized solutions. By focusing on efficient workflows, no-code tools, and geolocation-based segmentation, we helped the multinational mining company optimize its communication process, ensuring a robust and integrated digital experience for all audiences.
If your company also needs an innovative and efficient digital solution, contact Simplify Tecnologia and discover how we can help transform your business.
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